Building Your Brand for 2018

Wednesday, November 29, 2017 at 1pm ET

Complimentary Live Roundtable Event

Moderator: Vanessa L. Kanaga

Panelists: Audrey Ehrhardt, JD, CBC, Charley Mann,

Letha Sgritta McDowell, CELA, and Eric Needle

2018 is fast approaching – are you ready?

View Recording

Don’t wait until January to review – or create – your 2018 marketing plan.  Now is the time to act, so that your message can reach potential clients.   Building a successful marketing strategy starts with the right questions:

  • Does your practice have a brand?
  • Are the barriers to active attorney marketing real or imagined?
  • Are you taking the right steps NOW in order to increase your footprint a year from now?

Tune in LIVE for a complimentary InterActive Legal Roundtable Event, to hear our panelists discuss and debate these topics and more.  We’ll ask our panel of experts to make their case for developing an active marketing strategy, and why you should begin NOW so that you’ll see measurable results in 2018.

Topics on the table for discussion include:

  • What is a “Brand” and who defines it?
  • How do you ensure that your Brand is consistent?
  • Guerilla marketing strategies & tactics
  • How to own your local market
  • The rise of national, direct-to-consumer online legal services, and how traditional “brick and mortar” lawyers can compete
  • What you should be doing right now for maximum impact in 2018

This LIVE video event is your chance to hear from established legal marketing experts on what estate planners should be doing to maximize their market share in 2018.  Panelists will take questions directly from the audience and provide valuable information to set you on the right course for the coming year.  Don’t ignore this message – doing so may leave you looking back at this time next year, wondering what might have been!

Live Video Roundtable – November 29, 2017 from 1-2:30pm Eastern Time. See you there!

Our Roundtable Moderator

Vanessa L. Kanaga, JD, Director of Content Development, InterActive Legal ^

Vanessa Kanaga joined InterActive Legal in April 2013 and serves as Director of Content Development. Ms. Kanaga received her J.D. from Cornell Law School, Magna Cum Laude, in 2006, and a B.A. in Philosophy from Wichita State University, with a minor in Music, in 2003.  She also served as a Legal Intern in the City Attorney’s Office in Ithaca, New York during the Summer of 2004. In 2011, Vanessa received an Advanced Professional Certificate from New York University School of Law.

Following law school, Vanessa practiced in New York for several years, at Milbank, Tweed, Hadley & McCloy, LLP, and then Moses & Singer, LLP. In 2012, she returned to her home town of Wichita, Kansas, where she was an associate attorney in the estate planning and probate practice group at Hinkle Law Firm, LLC, before joining InterActive Legal.

Meet the Panelists

Audrey Ehrhardt, JD, CBC, Practice 42 ^

Audrey Ehrhardt, JD, CBC, is the founder of Practice42, an innovative consulting firm and full suite marketing agency for C-Level Executives, creatives, and lawyers. Audrey has unique experience in building and running successful law practices and corporations nationwide. Her expertise gives her a unique perspective when working with clients of all shapes and sizes. Audrey is a national speaker on topics such as business strategy and processes, marketing with today’s technology, cyber security and the science of team building. Audrey lives in Florida with her husband, son and two dogs.


Charley Mann, Great Legal Marketing ^

Charley Mann helps solo and small firm attorneys build practices they love to run through high-caliber marketing and smarter management decisions. He is the Chief Marketing Officer at Great Legal Marketing (GLM), a membership organization founded and run by attorney Ben Glass. Charley brings a different perspective to the world of law firm marketing, focusing on Direct Response Marketing over traditional brand-building. He will show you how to simultaneously get the benefits of building a brand while creating fast, trackable return on investment (aka more clients) with your marketing in 2018!


Letha Sgritta McDowell, CELA, Hook Law Center / Director of Legal Strategy, InterActive Legal  ^

Letha Sgritta McDowell currently serves as InterActive Legal’s Director of Legal Strategy and she practices law with The Hook Law Center.  She is licensed to practice in both North Carolina and Virginia and has been an elder law and special needs planning attorney for more than 10 Years. Ms. McDowell is a Certified Elder Law Attorney and Board Certified as a specialist in Elder Law by the North Carolina State Bar Board of Legal Specialization.  She is accredited to prepare and prosecute claims with the Department of Veterans Affairs and is a member of the Board of Directors for the National Academy of Elder Law Attorneys.

At InterActive Legal, Ms. McDowell provides insight into how modern law firms run in order to improve the tools provided by InterActive Legal. In addition, Ms. McDowell contributes to the elder law and special needs planning content in the software and to InterActive Legal’s practice management and development tools.

Eric Needle, Founder, Longbow Strategic Group ^

Eric Needle runs, a boutique marketing agency, focused on Brand, Content and Digital. We provide all the services of an advertising agency and PR firm, with strength in web, analytics, search and paid advertising.

A boutique means we serve a small group of clients, going very deep. We know that to be effective, we need to understand each client, their market and what makes them unique—you just can’t do that with casual effort.

With a passion for branding, we leverage all you do to build your credibility. Avid writers and editors, we are content marketing experts, helping you craft your message to specific audiences and build a process for content creation.

CLE Credits

InterActive Legal is not an approved Continuing Education Sponsor. However, several states and regulatory agencies for a variety of professionals that participate on our teleconferences may still receive continuing education credit for their participation. If a participant wishes to receive CE credit for their participation in these teleconferences, they must apply to receive credit on their own and through their individual states and regulatory authorities. It is the responsibility of the participant to file for CE credit and is not guaranteed by InterActive Legal.

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